Where Has Traditional Display Gone?

Where Has Traditional Display Gone?

When I started writing this post, I was listening to the “All 90s” station on Spotify. The Paula Cole song “Where Have All the Cowboys Gone?” had just come on and  while belting out the chorus – it made me wonder – where have all the traditional  display ads gone? Why I am no longer ... Read More
 
Job Hunting in 140 Characters or Less

Job Hunting in 140 Characters or Less

Later this month, I’ll be starting a new job which means I recently went through the job search process. Boy, has it changed. For the first time in my five plus year marketing career, my first job search query wasn’t via LinkedIn, Indeed, or even Monster…it was with Twitter. Instead of beefing up my resume, I took ... Read More
 
Lead Generation in 5 Years

Lead Generation in 5 Years

Before I started my current job, the concept of lead generation marketing was somewhat foreign to me. In my previous job, most of the marketing activities I performed were around developing impactful, concise training material for our sales teams to use. However, over the years, I have become immersed in understanding how powerful lead generation marketing is, and making ... Read More
 
Salary Negotiations 101

Salary Negotiations 101

Since starting my journey in the professional world, I’ve negotiated a free internship into a paid internship, a higher salary before accepting my first “real” job offer and a raise in salary and promotion within my current role. And I sometimes blog and answer questions about career advancement here.  So. How does one ask for a raise without ... Read More
 
Common Lunch Meeting Mistakes and How to Avoid Them

Common Lunch Meeting Mistakes and How to Avoid Them

Whether it’s an informational interview, with a new mentor, or with the marketing team at my job, having a meeting over lunch has always been a struggle for me. I never know what to do with the loaf of bread (do I tear? use a knife?), what to order or how to respond if someone asks me a ... Read More
 
How to Break Into a Social Media Career without a Marketing Background

How to Break Into a Social Media Career without a Marketing Background

Social media skills are still at the top of employers’ “most wanted” list when it comes to hiring talent. In fact, Business Insider claims that the demand for social media savviness amongst tech employers today is at the top of the list. So how does someone break into this field? My love for marketing erupted my sophomore ... Read More
 

From the Archives: How to be Unstoppable with 3 C’s

What’s the first thought that crosses your mind when you hear the word, “unstoppable”? Do you associate it with a string of comparable words or do you see a subsequent action play out in your head? Some may say they connect unstoppable to speed, power or strength. I, for one, see the Incredible Hulk (or Miley Cyrus for that ... Read More