Assistant Manager, Integrated Marketing

Dunkin' Brands Published: March 9, 2019
Location
Canton
Job Type
Full-time
Category
Digital

Description

With an energy that is infectious and a singular dedication to building on our successes, our people have grown our company into one of the world’s leading franchisors of quick service restaurants with more than 19,000 points of distribution in more than 60 countries worldwide. The success that we have built from our many years of creating products that people love is something we delight in sharing with our approximately 1,100 employees. But the best part about working at Dunkin’ Brands is being associated with well-known brands that people identify with great taste, delicious products and consistent service across the globe.

We are poised for even greater success, and we need enthusiastic people who are looking for career growth at a company that encourages innovation and nurtures entrepreneurial thinking. If you enjoy a fast-paced environment, have a positive attitude, and are looking for a company that invests in its employees then please apply!  For more information, please visit www.dunkinbrands.com

What You’ll Be Working On-

  • Assist Field Marketing Managers (supporting Dunkin Donuts & Baskin Robbins) for the New England Region with Brand Strategy and local activation efforts

Local PR & Activation

  • Work with digital, public relations and promotional agencies, to assist FMM in the development and implementation of promotional plans for the New England DMAs/region
  • Foster relationships with internal and external creative teams, agencies, sports teams, charities, and vendors to support the FMM in developing integrated plans and customer communication materials.
  • Support the FMM in the execution details of marketing, promotion plans, and initiatives including creating, managing, and tracking marketing timelines, briefs, budgets and performance.
  • Analyze sales and program results to evaluate, quantify and benchmark marketing program performance, adjust marketing plans as needed
  • Prepare and distribute Marketing updates as-necessary
  • Assist cross-functional partners with Grand Opening/Remodel Marketing activities

Brand Strategy & Franchisee Communications:

  • Support the FMM in the development of multi-channel, integrated marketing strategies, plans, activities and implementation within the northeast to achieve sales and customer traffic targets while driving continuous improvement and innovation
  • Support marketing teammates, cross-functional partners, and franchisees of Dunkin’ Brands to ensure execution and participation in the marketing initiatives at the store level
  • Understands and capitalizes on local market conditions to drive profitable sales/traffic counts
  • Assist with the preparation of Ad Committee / DAC presentations
  • Assist with Pricing review and evaluation
  • Assist with POP confirmation and follow up
  • Coordinate needed sampling at DAC Meetings

What You’ll Need-

  • 2-4 years marketing experience in retail/QSR marketing
  • Local advertising/PR/event agency experience OR franchisee network marketing experience OR applicable QSR/retail experience OR Sports Marketing experience
  • Must be willing to work occasional nights / weekends depending on calendar of events

Apply on company site here: http://bit.ly/2CaZTeS

Apply
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