Consumer Marketing Manager

Toast Published: March 24, 2019
Location
Boston
Job Type
Full-time
Category
Digital

Description

Toast is a rapidly growing company that’s revolutionizing the way the $800B restaurant industry does business by pairing restaurant management solutions with an unrivaled commitment to customer success. Founded in 2012 and backed by Google Ventures and Bessemer Venture Partners, Toast is one of the fastest growing SaaS companies in the world. We were recently recognized as the 3rd fastest growing software company on the Deloitte Fast 500 and earned a spot in the Forbes Cloud 100. Based in Boston, we help restaurants streamline operations, increase revenue, and deliver amazing guest experiences through our technology platform that combines restaurant point of sale, guest-facing technology, and award-winning customer support.

As a Toaster, you will be challenged to take on meaningful projects that will shape the future of the company. Join us as we empower the restaurant community to delight their guests, do what they love, and thrive.

Overview of the role:

In January 2019, Toast launched our first consumer product, Toast TakeOut, a mobile app that allows diners to order ahead and skip the line at the best local restaurants. In addition to helping consumers save time, Toast TakeOut integrates directly with our POS to provide greater convenience to our restaurants serving digital orders. In this role, you will join a fast-paced internal startup initiative and pioneer consumer marketing at Toast to drive growth of the Toast TakeOut product in Boston and beyond. We are seeking an experienced B2C marketer that can develop a strategic marketing plan and isn’t afraid to roll up their sleeves as often as needed to execute on marketing initiatives. You’ll work closely with team members throughout the company to help Toast TakeOut achieve its goals in 2019 and build the Toast consumer brand from the ground up.

What you will do:

  • Build Toast into a well-known consumer brand
  • Develop and execute quarterly Marketing plans that drive growth of Toast TakeOut
  • Directly execute ongoing consumer marketing campaigns for Toast TakeOut, including email marketing, co-marketing events with restaurants, feet-on-the-street activations, website management, social media partnerships, and paid advertising
  • Analyze and measure impact of marketing campaigns and adjust tactics to drive higher results
  • Create strategic project plans for quarterly and annual consumer marketing activities based on our growth goals for Toast TakeOut
  • Become an expert in our core consumer segments and advocate for their needs and interests
  • Cultivate and foster relationships with restaurants
  • Build and maintain ongoing communications with team members across Marketing, Sales, Operations, Product, Design, and Engineering to achieve our goal
  • Advocate for product enhancements that will help us achieve our growth goals

Do you have the right ingredients?

  • 4-5 years marketing experience in consumer tech, preferably in food ecommerce
  • Passion to be a part of a fast-paced, high potential initiative where you can make a huge impact
  • Relentless desire to improve, challenge yourself, and hit ambitious goals
  • Analytical mindset for measuring and optimizing results
  • Creative energy and motivation for building brand relationships with consumers
  • The ability to be a team player as well as work independently
  • Previous experience with marketing technology (Salesforce, HubSpot, etc.)
  • Ability to be creative, efficient and productive with minimal supervision or guidance
  • Excellent interpersonal and communication skills (both verbal and written)
  • Experience working with geographically dispersed teams and colleagues

Apply on company site here: http://bit.ly/2CCekc3

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