Editor, Content Strategy

TechTarget Published: November 5, 2018
Location
Boston
Job Type
Full-time
Category
Digital

Description

TechTarget is seeking a content strategy editor who ensures that content is engaging and complies with SEO best practices. Collaborating with our editorial team and subject-matter experts as well as the traffic team, the content strategist works with the editorial teams in a focused technology area to develop plans for new and existing content. A visual eye is key, as the content strategist collaborates with writers and the design team on rich media, including infographics and videos. The content strategist also monitors the health of a group of technology sites using data available from Google Analytics and other sources.

Ideal candidates should have SEO expertise and experience creating content in B2B digital media.

Essential Job Functions:

  • Perform on-site SEO optimization on content, including titles, meta descriptions and URLs;
  • Guide the editorial team in SEO best practices, including keyword research;
  • Analyze data on traffic and engagement using Google Analytics and GoodData;
  • Manage optimization projects using Workfront and communicate project milestones with editorial; and,
  • Research current industry trends and collaborate with site teams to develop optimization strategies for site content

Knowledge, skills and abilities required:

  • One to three years of experience working in digital media for business clients, preferably in technology;
  • Knowledge of social media, SEO and digital publishing strongly preferred;
  • Understanding of technology issues and vocabulary;
  • Desire to work collaboratively with all types of roles at all levels of the organization;
  • Ability to prioritize and multitask effectively;
  • Experience with Google Analytics;
  • Intellectual curiosity; and,
  • Bachelor's degree in English, journalism, communications, or liberal arts

More information here: http://bit.ly/2RE2pQj

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