Email Marketing Senior Specialist

EF Tours Published: March 24, 2019
Location
Boston
Job Type
Full-time
Category
Digital

Description

Email Marketing Senior Specialist

EF Educational Tours is looking for a passionate, results-driven, and collaborative individual to join our in-house creative and marketing team. As an Email Marketing Specialist, your job will be to plan, manage, build, deploy, and analyze email campaigns for EF Educational Tours (US and Canada), EF Explore America, and EF Tours for Girl Scouts.

More specifically, you will:

  • Work with marketing campaign managers, creative producers, copywriters and designers in creating email content for our group leaders, students and parents
  • Partner with the data automations team to define email list segmentation
  • Provide email best practices and continuously propose test strategies for new campaigns
  • Code mobile-friendly HTML email templates from scratch
  • Build dynamic and flexible email templates that can maximize our ability to serve personalized and custom content
  • Create and maintain automated email journeys to nurture and engage our customers
  • Work with partners in marketing to execute seasonal lead gen email drops as part of multi-channel campaigns
  • Analyze email campaign performance and create visualizations to present data and proposed optimizations
  • Monitor email deliverability and provide knowledge of best practices and recommendations to the marketing team

Your Qualifications:

  • 2-3 years of experience working with enterprise Campaign Management Tools such and Adobe Campaign, Salesforce Marketing Cloud or Marketo (Adobe Campaign preferred)
  • Experience creating and managing email campaigns that utilize customer data to create personalized customer journeys
  • Ability to code responsive HTML email templates
  • Strong project management, planning and organizational skills
  • Ability to juggle multiple project at once, while consistently meeting deadlines for campaigns
  • Team player who enjoys working with others
  • Comfortable analyzing results in excel, and presenting them in PowerPoint
  • Able to think through complex problems and find simple solutions to tackle them

Apply on company site here: http://bit.ly/2QCbWu3

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