Lifecycle Marketing Automation Specialist
LogMeIn is looking for a results-driven marketing automation power-user. As a highly valued team member within our Unified Communication & Collaboration (UCC) business unit, you will ensure we are executing best-in-class marketing automation campaigns that effectively optimize audience segmentation, cadence and creative to drive customer engagement and conversion outcomes. A successful candidate will play a proactive role in the business by working in close collaboration with Marketing Program Managers and other cross-functional team members to understand the business goals and make recommendations for new and optimized programs. We’re looking for an innovative thinker who has a knack for data-driven insights that drive high-value behaviors. We are excited to find someone who brings new ideas and subject matter expertise to the table!
- Own and deliver on conversion KPIs that ladder to plan (e.g. trial to paid conversion rate and/or MQL/prospect conversion); monitor and measure output of programmatic efforts and seek constant improvement through a data-driven, iterative, optimization approach
- Create, deploy and monitor prospect emails, newsletters, nurturing and other demand gen activities that drive conversion and support marketing MQL and revenue goal
- Partner with other members of the marketing team to determine goals, KPIs, audience segments, cadence, creative/content, and tracking requirements for each campaign
- Perform quality assurance tests for segmentation, design, copy and overall customer experience
- Continually test and optimize email programs; track results and provide reporting and analysis on program performance and funnel attribution
- Diligently document plans/results and share broadly and present to Unified Communication & Collaboration (UCC) business unit leadership and other cross-functional teams
- Translate business requirements into technical requirements and make recommendations to stakeholders; Identify and develop automation-focused testing opportunities that strive to improve campaign results and meet KPIs.
- Develop meaningful database segmentation that translates into a tailored campaigns and programs for audiences that span across specific market segments, industries, and roles.
- Collaborate with Marketing (and relevant cross-functional partners) to analyze data and identify possible process improvements and/or system enhancements that result in maximizing efficiency, productivity, and effectiveness.
- Regularly report KPIs and campaign performance back to the business; own and optimize your product portfolio.
- 2+ years of experience in marketing automation platforms (ideally Marketo), with a proven track record of developing and implementing marketing campaigns.
- Knowledge of best practices in managing and executing marketing automation programs and other marketing database and analytics tools; Marketo experience preferred.
- Database experience (pulling data, cross referencing, importing, and maintaining subscriber attributes).
- Strong attention to process and detail with the ability to multitask in a rapidly changing environment.
- Proven experience building and implementing a testing and optimization strategy to improve performance. Must be hungry in seeking constant improvement & innovation!
- Knowledge of email regulations including CAN-SPAM, CASL, and GDPR.
- Exceptional analytical, communication and writing skills.
- Content Creation/Writing skills is a nice to have.
- Successful In-Product execution experience/proven track record is nice to have.
- Responsive HTML/CSS design experiences nice to have.
- Tableau experience is nice to have.
Apply on company site here: http://bit.ly/36PG62l