Lifecycle Marketing Automation Specialist

LogMeIn Published: November 10, 2019
Location
Boston
Job Type
Full-time
Category
Digital

Description

Overview

LogMeIn is looking for a results-driven marketing automation power-user. As a highly valued team member within our Unified Communication & Collaboration (UCC) business unit, you will ensure we are executing best-in-class marketing automation campaigns that effectively optimize audience segmentation, cadence and creative to drive customer engagement and conversion outcomes. A successful candidate will play a proactive role in the business by working in close collaboration with Marketing Program Managers and other cross-functional team members to understand the business goals and make recommendations for new and optimized programs. We’re looking for an innovative thinker who has a knack for data-driven insights that drive high-value behaviors. We are excited to find someone who brings new ideas and subject matter expertise to the table!

Responsibilities

  • Own and deliver on conversion KPIs that ladder to plan (e.g. trial to paid conversion rate and/or MQL/prospect conversion); monitor and measure output of programmatic efforts and seek constant improvement through a data-driven, iterative, optimization approach
  • Create, deploy and monitor prospect emails, newsletters, nurturing and other demand gen activities that drive conversion and support marketing MQL and revenue goal
  • Partner with other members of the marketing team to determine goals, KPIs, audience segments, cadence, creative/content, and tracking requirements for each campaign
  • Perform quality assurance tests for segmentation, design, copy and overall customer experience
  • Continually test and optimize email programs; track results and provide reporting and analysis on program performance and funnel attribution
  • Diligently document plans/results and share broadly and present to Unified Communication & Collaboration (UCC) business unit leadership and other cross-functional teams
  • Translate business requirements into technical requirements and make recommendations to stakeholders; Identify and develop automation-focused testing opportunities that strive to improve campaign results and meet KPIs.
  • Develop meaningful database segmentation that translates into a tailored campaigns and programs for audiences that span across specific market segments, industries, and roles.
  • Collaborate with Marketing (and relevant cross-functional partners) to analyze data and identify possible process improvements and/or system enhancements that result in maximizing efficiency, productivity, and effectiveness.
  • Regularly report KPIs and campaign performance back to the business; own and optimize your product portfolio.

Qualifications

  • 2+ years of experience in marketing automation platforms (ideally Marketo), with a proven track record of developing and implementing marketing campaigns.
  • Knowledge of best practices in managing and executing marketing automation programs and other marketing database and analytics tools; Marketo experience preferred.
  • Database experience (pulling data, cross referencing, importing, and maintaining subscriber attributes).
  • Strong attention to process and detail with the ability to multitask in a rapidly changing environment.
  • Proven experience building and implementing a testing and optimization strategy to improve performance. Must be hungry in seeking constant improvement & innovation!
  • Knowledge of email regulations including CAN-SPAM, CASL, and GDPR.
  • Exceptional analytical, communication and writing skills.
  • Content Creation/Writing skills is a nice to have.
  • Successful In-Product execution experience/proven track record is nice to have.
  • Responsive HTML/CSS design experiences nice to have.
  • Tableau experience is nice to have.

Apply on company site here: http://bit.ly/36PG62l

Apply
Drop files here browse files ...

Related Jobs

Account Associate   Boston
November 10, 2019
November 10, 2019
Data Analyst   Boston
November 10, 2019
October 14, 2019
October 14, 2019
x

Join Our Exclusive Newsletter

Join the YWD newsletter and get the latest jobs, events and information for young Women in digital.

Are you sure you want to delete this file?
/