Manager, Marketing Campaign Strategy

Wayfair Published: October 31, 2018
Location
Boston
Job Type
Full-time
Category
Digital

Description

Wayfair is looking for a creative, entrepreneurial, process-driven leader to join our Marketing team to lead the creative strategy and production for the Display, Social and App team across our family of brands: Wayfair, Wayfair Canada, AllModern, Joss & Main, Birch Lane and Perigold. This leader will be responsible for defining the Display and Social ad creative testing roadmap, working with key partners on the Growth and Creative teams, managing and coaching small team of creative production associates.

This is an exciting opportunity for a creative and analytical leader to ensure our creative and messaging strategy on key top-of-funnel channels is constantly evolving and improving. You will work on a fast-paced, highly cross-functional team that is constantly testing and innovating to tell the best possible story to our growing customer base. You will improve our understanding of creative and campaign learnings, and be accountable to drive future testing plans.

Responsibilities:

  • Define creative testing agenda for Prospecting, Customer retention and App Marketing programs across Display and Social ad inventory sources
  • Collect and use data to inform new consumer campaigns and the evaluation of existing campaigns
  • Work closely with the Display, Social and App channel managers to ensure our creative is maximizing the effectiveness of these channels
  • Write briefs requesting creative assets from Creative team and closely manage creative production process
  • Be well-informed of current trends in Display, Social and App marketing creative
  • Manage small team of creative production associates; building strong culture and developing team

Requirements

  • 4 - 6+ years experience in ecommerce, consumer marketing, or related function
  • Comfort with analytics and excitement to dive into internal and external campaign management systems to understand what creative is winning and why
  • Seasoned in managing timelines, delivery, dependencies, communication across teams
  • Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
  • Able to pivot readily and react to real-time data
  • Strong customer empathy and intuition
  • Excellent management and team building skills including experience managing high performing teams
  • Entrepreneurial mindset, with a bias for action and ability to deal with extreme ambiguity and rapidly changing environments
  • Likes to laugh and has a positive, people-oriented, and energetic attitude

More information here: http://bit.ly/2Pvh82A

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