Marketing Analyst

John Hancock Published: February 2, 2019
Location
Boston
Job Type
Full-time
Category
Digital

Description

The Marketing Analyst will support the ongoing brand analytics vision, including planning and execution for various brand-level campaigns. In addition, you will collaborate with business units when appropriate to integrate measurement and reporting. Working closely with the Manager of Marketing Analytics, you will serve as a lead or support team member depending on the initiative/campaign. A significant portion of this person’s time will be spent supporting digital campaigns. You will also team with external agencies to coordinate reporting and related communications.

Individual Responsibilities:

  • Work closely with the Manager of Marketing Analytics to support brand-level market research and reporting :
  • Team with external vendors and partners to coordinate projects and deliverables
  • Collaborate with business unit colleagues to compile divisional reports
  • Contribute to monthly thought leadership newsletters
  • Maintain operational standards for team around process, quality assurance, measurement, and documentation
  • Respond to other ad hoc requests as needed
  • Support marketing and media measurement and reporting needs (60%):
  • Liaise with campaign managers to plan for and execute on required metrics
  • Work with business and systems partners to ensure data platforms and infrastructure align with analytics needs
  • Aggregate data from various sources, in order to perform analysis
  • Compile reports based on agreed upon timelines
  • Produce custom reports and/or dashboards and reports for a variety of websites
  • Ensure proper URL tracking code is implemented across click-through media assets
  • Present reports with insights to partners
  • Provide business insights to internal/external partners on various assignments
  • Provide consultative support to initiatives across John Hancock
  • Collaborate with external partners, including agencies, media organizations, and research vendors to produce accurate and actionable reporting, demonstrating tangible business results and actionable insights
  • Team with US Strategy, IT, and Customer Experience (CX) teams to most effectively collect and use data

Shared Responsibilities:

  • Shares standard methodologies with other team members, thus ensuring consistency
  • Demonstrates good judgment during issue identification and escalation process

This job description does not represent a comprehensive listing of job duties that are required of the employee performing this role. We reserve the right to change duties or assign additional duties at any time with or without notice.

Job Requirements:

  • Minimum of bachelor’s degree in a quantitative/technical field such as Engineering, Economics, Mathematics, Computer Science, or Statistics
  • Excellent oral and written English language communication and presentation skills
  • Proven technical aptitude (i.e., use of software tools, coding experience, Excel, etc.)

Competencies:

  • Demonstrated ability to work independently, with limited support from manager
  • Strong problem-solving mentality with natural curiosity to explore data
  • Strong desire to continuously advance skillset through new tools and skills
  • Ability to prioritize tasks, multitask, and manage time effectively
  • Dedicatedly identifies projects and raises issues to more senior team members
  • Is flexible, responding quickly and appropriately to change and ad hoc requests
  • Synthesizes implications from analysis to formulate actionable insights
  • Effective communication and presentation skills

Apply on company site here: http://bit.ly/2BfIwsM

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