Paid Search Specialist

StudentUniverse Published: October 15, 2018
Location
Boston
Job Type
Full-time
Category
Digital

Description

The Paid Search Strategist will own strategy and implementation for one of Flight Centre’s brands (StudentUniverse) across paid platforms including Google, Bing, Baidu, and others. This role requires a strong understanding of Paid Search, as well as all aspects of performance marketing, to effectively drive day-to-day tactical execution of the strategy and meet steep expectations for channel growth and optimization.

Responsibilities:

  • Manage, execute, and optimize Paid Search / Pay Per Click (PPC) campaigns.
  • Contribute a unique perspective and ideas to the overall account strategy.
  • Consult and communicate strategy and opportunities to management.
  • Build out reporting in Excel, Tableau, and/or Data Studio to track account performance.
  • Deliver timely reporting and recommendations to Marketing division lead.
  • Brainstorm & execute ideas for post-click opportunities and improvements for data tracking/handling to further enable PPC growth.
  • Monitor PPC trends, best practices, and techniques to ensure correct account spend/growth and to identify new opportunities.
  • Proactively investigate campaign issues and formulate actionable solutions based on findings.
  • A/B testing and conversion rate optimization.
  • Bid management towards CPA and/or ROAS targets.

Skills & Requirements:

  • 3-5 years of PPC experience as the primary job function
  • Excel proficiency is required; job operates at an advanced level
  • Strong, hands-on analytical experience
  • Proven history of out-of-the-box PPC problem solving
  • Experience in e-commerce and/or lead generation
  • Experience in ROI and/or CPA optimization techniques
  • Experience with large keyword sets is required
  • Ability to manually adjust keyword bids without the use of automated tools
  • Ability to design, analyze, and utilize results from A/B tests
  • Comfort working with large datasets
  • Excellent attention to detail and ability to QA own work
  • Strong written and verbal communication skills
  • Presentation experience
  • Ability to work autonomously
  • Ability to meet deadlines
  • Google AdWords Certification
  • Tableau, SQL, and HTML experience is a plus
  • Travel experience is a plus
  • Bachelors college degree is required

More information here: http://bit.ly/2IVxMCy

Apply
Drop files here browse files ...

Related Jobs

July 5, 2018
x

Join Our Exclusive Newsletter

Join the YWD newsletter and get the latest jobs, events and information for young Women in digital.

Are you sure you want to delete this file?
/