Senior Analytics Manager

Santander Published: October 8, 2018
Location
Boston
Job Type
Full-time
Category
Digital

Description

Analytics & Decision Sciences at Santander is focused on leveraging all of our data assets to optimize profitability, grow customer relationships and improve experience. We are looking for an experienced individual to help build a new team, which is focused on enhancing our customer and product segmentation, as well as the profitability from our customers.

Key responsibilities include:

  • Lead cross-functional initiatives using advanced analytic methods to develop unique customer and product segmentation, client target models and profitability analysis that guide business investment and resource decisions
  • Partner with internal and external stakeholders to develop meaningful roadmaps for Customer Lifetime Value (CLTV), Profitability & Marketing Measurement work-streams and deliver our organizational & business commitments
  • Leverage Machine learning tools & capabilities to develop Profitability-based Scorecards, Customer Lifetime Value Models & drive use-cases to optimize marketing investment and strategic decisions
  • Provide thought leadership and lead projects independently to enhance our ability to acquire new & profitable customers through cross-sell and prospecting efforts
  • Understand data processes & identify opportunities to enhance Campaign Measurement & Marketing Effectiveness function
  • Develop talent pool by mentoring & coaching junior analysts
  • Build lasting partnerships internally and externally so as to encourage open communication and knowledge sharing

More information here: http://bit.ly/2riDuXP

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