Senior Copywriter- Global Brand Design, Digital

Converse Published: November 5, 2018
Location
Boston
Job Type
Full-time
Category
Digital

Description

Converse is the story of a sneaker that started on the court and moved to the stage and street. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals. So we’re speaking the same language.

If You Get People, You’re Our People

Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.

Converse is the story of a sneaker that started on the court and moved to the stage and street. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals. So we’re speaking the same language.

If You Get People, You’re Our People

Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.

Description
As the Senior Copywriter for Global Brand Design, Digital (based at Converse WHQ in Boston), you will be an expert at conveying compelling and exciting product stories across the digital ecosystem with a focus on converse.com and performance marketing. As leader of the Brand Design Digital copywriting team, you’ll be a key player in our digital design team. We need someone with an entrepreneurial mindset, a collaborative attitude, and a desire to write the playbook as we go. The work will be challenging, never boring, and we expect you’ll be an integral part of the creative team bringing new digital experiences and solutions to the Converse brand.

The Senior Copywriter for Global Brand Design, Digital reports to the Design Director for Global Brand Design, Digital.


What we’re looking for:

  • Passion for the Converse Brand and passion for creating high-quality work 
  • Ability to be a self-starter and initiate projects to help form the vision of what it means to tell a story across the digital ecosystem
  • Collaborative attitude and passion for brainstorming creative solutions with visual designers
  • Creative skill set able to translate complex technical and business concepts and articulate into easy-to-understand communication pieces
  • Extensive experience in writing in the digital space
  • Manage and direct agencies and/or direct reports, across multiple projects with a clear voice and an unbending creative rigor 
  • Ability to socialize and present creative work to cross-functional partners and senior leadership teams
  • Ability to craft and develop digital content and storytelling with our Gen-Z consumer in mind 
  • A team player with a positive, hard-working attitude, able to inspire and challenge other team members

Roles and Responsibilities: 

  • In collaboration with a Design Director and Senior Designers, develops and drives innovative solutions for digital storytelling across converse.com and all digital touchpoints
  • Tell compelling product stories through copy, partnering with digital designers, to tell stories for converse.com and email
  • Foster and leverage relationships in product, merchandising, marketing and digital wholesale team to gather information
  • Actively gain knowledge of Converse’s products and processes, trends, the consumer and overall marketplace culture.
  • Works closely and cross-functionally with Site Experience, Brand Creative, Brand Communications & Media, and Geography teams to concept and execute seasonal global marketing campaigns for Converse.com
  • Manages and mentors direct reports; works collaboratively with Project Mangers, Producers and Visual Designers
  • Utilizes exceptional writing skills and demonstrates innovation in creating original solutions
  • Communicates and presents concepts; creates presentation materials that effectively communicate
  • Be able to brief and collaborate with outside partners to execute campaigns and deliver assets 
  • Demonstrates knowledge of current trends
  • Shares knowledge, experience and skill with other design staff; works with design counterparts to ensure continuity across digital touchpoints

More information here: http://bit.ly/2D5fvlB

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