Senior Manager, Email, Content, & CRM

StudentUniverse Published: November 7, 2018
Job Type


The Senior Manager, Email, Content, & CRM will lead some of the most important areas of our business. If you are someone who’s highly passionate about building brands using a holistic approach, then this is the role for you. How can success be achieved in this role? It requires data driven decision making and proven experience. You will lead all aspects of email marketing, brand messaging, voice and tone, and all loyalty/CRM initiatives. You will also manage a team of extraordinary marketers as well as relationships with relevant software vendors. Your success will be measured by conversion increases, customer engagement and brand awareness. You should be comfortable owning tasks from conception all the way to testing and execution. This role reports to the Vice President, Marketing.


  • Drive strategy and execution of all email programs touching brands users
  • Design and develop customer lifecycle communications across relevant touch points, continuously aiming to foster positive sentiment and loyalty
  • Find creative ways to grow list size with quality members and set KPI’s to measure success
  • Own the strategy for driving e-commerce sales and year-over-year growth through regular email sends and optimizations
  • Lead complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions
  • Create and execute A/B tests on an ongoing basis to improve email performance
  • Oversee email communications program, including standing coordination, production, and deployment of high quality, on-time campaigns
  • Provide guidance on email best practices during email development
  • Develop and optimize triggered email programs and define business logic behind customization, campaign prioritization, frequency caps, etc.
  • Work closely with paid marketing team to create campaigns that re-engage and activate users acquired through paid channels
  • Define personalization and recommendations into email communications
  • Leverage our strong and authentic brand to execute on content marketing strategies
  • Manage development, hypotheses and execution of email testing program, providing takeaways and recommendations to continually improve programming
  • Collaborate with Digital Marketing leaders to come up with appropriate cross-channel efforts and communication streams to reach customer acquisition and retention goals
  • Spearhead the creation of a Loyalty program
  • Proactive management of health and integrity of customer database through lapsed programming, quality of communications and deliverability

Skills & Requirements:

  • Minimum 5+ years of email marketing experience with ecommerce brands
  • Experience working with Hubspot (preferred) or similar ESP’s
  • Expertise in data-driven marketing and customer segmentation
  • Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws
  • Proven track record of creating campaigns that drive conversions, while increasing CTR, open rates, and deliverability
  • Great writing skills with a passion for copy
  • Highly analytical and creative at the same time
  • Detail oriented and strong communicator; ability to build relationships internally and manage projects
  • Bachelors or masters degree in a relevant field
  • Advanced Excel skills and experience using Google Analytics
  • Travel industry experience a strong plus

Apply on company site here:

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