Senior Media Planner

Connelly Partners Published: January 15, 2019
Location
Boston
Job Type
Full-time
Category
Digital

Description

Senior Media Planner

The Senior Media Planner is a client-facing role, responsible for the oversight of the day-to-day management of media activity for their clients—including planning for all channels, and buying/execution for digital, print and out-of-home. The ideal candidate will bring a comprehensive knowledge of both the media industry and their clients’ businesses, while successfully overseeing the management of media projects, workflow and support staff.  The Senior Media Planner will report to the Media Director(s).

The ideal candidate will have experience in executing multi-platform campaigns, as well as crafting the strategies that dictated those initiatives. Additional experience should include excellent communication skills, a solid background in both writing and presenting plans, and is a team player who is adept at working with internal analytics, brand management, digital, social, production and creative teams.

Responsibilities:

  • Manage and oversee all day-to-day media planning responsibilities for designated assignments, acting as a trusted and reliable media resource for colleagues and clients alike
  • Act as a supervisory checkpoint for media documents and deliverables
  • Develop and present highly strategic media plans, recommendations, reporting and POVs, delegating to subordinates as appropriate and guiding their development—in the crafting of plans and recommendations, as well as the tools and skills necessary to build those deliverables
  • Along with Media Directors, train, manage, supervise and evaluate Assistant Planners and/or Planners to guide their growth and contributions
  • Develop productive relationships beyond immediate media teams; including brand, creative, analytics, social and strategic planning teams as appropriate—as well as with clients

Requirements:

  • 3-4 years of robust digital media planning and buying experience
  • Additional traditional media planning and/or buying experience (TV, Radio, Print, Outdoor)
  • Strong presenter
  • Dynamic problem-solving experience
  • Strong computer skills including media research and planning tools: MRI, Scarborough, ComScore and other applications such as Excel & Powerpoint
  • Strong customer service orientation, excellent interpersonal, organizational, communication, and decision-making skills
  • Ability to multitask and manage 4+ clients
  • Interest in collaborating with search and social platforms/teams for 360-degree program execution

Apply on company site here: http://bit.ly/2QQEyM8

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