A couple of months ago, I was fortunate enough to attend Hubspot’s Inbound event, which gathered over 24,000 industry professionals to learn about inbound marketing, growing a business, and cultivating an inclusive future. During my time there, I heard from Beth Comstock, Shonda Rhimes, and Joanna Coles, all of whom were deeply impressive and shared ... Read More
When the time came to pick someone to interview for this, it was a simple choice. I knew I wanted to highlight someone who inspires me, and who I know would inspire others. The decision was easy; I couldn’t think of anyone more perfect than Katelyn Crowley for the task. Katelyn is the definition of ... Read More
One of my favorite parts of being in the marketing industry is the creativity involved in the work. Thinking up social media campaigns, crisp copy, and innovative ways to share the client’s work in the market is the name of the game, but it’s not always as simple as it sounds. There have been many ... Read More
There are few things more daunting than the job hunt; spending countless hours researching companies, writing cover letters, filling out applications, stressing about what to wear to the interview, actually interviewing, getting your hopes up…and then having to do it all over again. No one enjoys this process – not you, not the person making ... Read More
Facebook and Instagram have come a long way since the wall-to-walls and obsessive hashtagging of the earlier days. The look and feel of each has gradually evolved, but when compared to what they began with and where they are now, it’s like night and day. As each social media platform has changed, businesses have had ... Read More
When first tasked with the blog assignment “Instagram Stories vs. Snapchat”, I was intrigued. Full disclosure: this was back in August of 2016 so Instagram Stories was a relatively new function. The social media world was up in arms. Instagram was coming for Snapchat! Was one platform better than the other?! Was this the death ... Read More
Every bit of research tells us that companies with blogs get more traffic, leads, and sales than companies that don’t. And yet many companies have yet to crack the formula for producing content that is both valuable and compelling. That second thing is important. If you can’t sustain your audience’s attention it won’t do much ... Read More
What’s the first activity to fall off our to-do lists because of our over-packed schedules? Millennial women weigh in. If you were to take a look at my Google calendar right now you might ask one of two questions: "Um…when do you sleep?" and "When do you find time to work out?" There’s a short answer to ... Read More
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We’ve all heard it: millennials are entitled, millennials have no loyalty, millennials are only interested in themselves. With stereotypes as harsh as these, it makes it difficult to pursue better opportunities without supporting people’s negative connotations about our age group. But at the end of the day, it’s your career and you ultimately have to ... Read More
