Real Young Women on the Job: Emily Catalano
Emily Catalano is equally passionate about food, fashion, and great storytelling. (Pomeranians would also be on that list, but things sound better grouped in 3). She is most proud to be a part of the digital commerce team at Converse where she manages global digital content and experience. Originally from New Jersey, she is a graduate of Emerson College coming up on almost 10 years in Boston. I am so excited to share my interview with her!
-What’s your 140 character resume? Essentially, describe your current role/career in 140 characters.
I manage digital content and site experience for Converse.com globally. My role is highly collaborative, creative and strategic, always changing.
-It’s Friday at 10:00 AM – where are you and what are you doing?
I’ve just finished my weekly check-in with our Director of Site Experience and I’m likely grabbing my second iced coffee downstairs at our cafe. Around this time is when I would have any final communications with our EMEA office before the team heads out for the weekend. Fridays are generally my most productive working days because they tend to be less meeting and conference call heavy. It’s rare to have a solid block of uninterrupted time at my desk.
-Would 22 year old Emily be surprised you ended up working in marketing? If not, what did you think you’d be doing?
Nope. I knew this was the career path I wanted to be in when I was first looking for schools. I ended up choosing Emerson for their strong marketing communications program. -Work/life balance: "bulls**t" or "believe in it?"
Work/life balance means different things to different people, but yes believe in it 100%. It is absolutely possible, but only if you make the clear decision to turn work off and turn your personal life on. For me, it could be coming home after a rough day and spending 3 hours on a multi-course meal or taking a 15 minute walk by the water in the middle of the day just to have some quiet. It’s the moments of time where your brain switches gears and you can slow down a bit.-Favorite interview question you’ve ever been asked.
"Can you start next week?"-Fast forward to your retirement party: what would you want to impart on your younger female colleagues?
This question weighs especially heavily on me after the 2016 election results… Your voice matters. Your relationships with others matter. Take risks and be open to opportunity. Strive to both have a mentor and be a mentor throughout your career. Your work is always stronger with team input. Have an opinion, and never stop pushing to get a seat at the table. -What’s your proudest career moment to date?
Trusting my gut when I made the sudden decision to leave a creative agency I loved to take a 3 month digital marketing contract position at Converse. It was a big risk leaving a full time job for such a short-term opportunity. I had recently been promoted, and the timing wasn’t ideal in many other ways, but it changed my entire career path. I jumped into a sink or swim situation and I’ve never looked back.-Do you believe in a dream job? If so, what is it?
Absolutely. A dream job is a role where you never stop learning, are inspired by the people around you, and regularly exposed to business challenges that force you out of your comfort zone. I am in one now!
-Is there anything you’d change about your career path?
Not at all. And if there was, I would have already put the steps in place. You are the only person in the driver’s seat of your career path.-What do you love most about the digital scene in Boston?
There are so many world-class companies in this city and a ton of great professional organizations aimed at bringing people together. With a little extra effort, you can build a network of extremely diverse connections.