Digital Marketing Manager
Location
Boston, MA
Level
Mid-Senior
Department
Marketing
Type
Full - Time
Salary
Job Description
Posted on:
June 24, 2022
Why us?
Schneider Electric is leading the digital transformation of energy management and automation. Our technologies enable the world to use energy in a safe, efficient and sustainable manner. We strive to promote a global economy that is both ecologically viable and highly productive.
Responsibilities
What will you do?
- Participate in strategy sessions to create effective digital marketing plans
- Organize complex project tasks, assemble and delegate work to the team and engage stakeholders from start to finish
- Create effective processes and leverage workflow systems to help team accomplish goals efficiently and meet project deadlines
- Coordinate and support the creation of digital/email/social and print marketing assets
- Recommend and implement effective social media marketing strategies
- Track and report on metric and performance markers on all initiatives
- Manage email program to support sales and marketing campaigns; set up, test and send email campaigns, and assist with database management
- Collaborate with marketing teams to support the creation of annual marketing plans, forecasts and projections to meet business revenue goals
Job Requirements
What qualifications will make you successful?
- Bachelors degree or equivalent work experience
- Minimum 5 years of experience in digital marketing project management
- Experience with Marketo, Workfront and Zift a plus (or similar platforms)
- Strong cross-functional and project management skills
- Ability to thrive in a fast-paced, always-on, start-up, team environment
- Good copywriting skills
- Understanding of marketing statistics, KPIs and benchmarks
- Good understanding of digital marketing principals
- Extremely organized and detail oriented
- An in-depth understanding of websites, content management systems, social media, digital advertising, and user experience